Downtown Arts District Orlando, FL Mission and History


The Downtown Arts District, Inc. is supported in part by the City of Orlando and the Downtown Development Board and Community Redevelopment Agency.

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To Grow the Arts in the Heart of Orlando

Goals:

To promote art and cultural venues
and events in downtown Orlando
To enhance Downtown’s uniqueness
as a destination for local residents
To enhance arts education
To encourage development of arts
organizations by providing financial
assistance and incentives
To promote cultural tourism

Strategic Plan:

Supporting local art groups through facility rent subsidies
Funding special events that will lead to a higher profile for the Arts district
To gain the control and long-term use of real estate or facilities for visual and or performing arts, and art space for arts organizations.

History:

In December, 1997 interested citizens gathered at the Orlando Sentinel in response to an article that appeared charging the community to “fulfill the need for a theatre district”. A task force was charged with the assignment to develop a business plan outlining what would make a successful theatre district. The result was the formation of the Central Florida Theatre Alliance, Inc. (January, 1998). This alliance represented 80 active theaters and over 800 individuals. The theatre alliance developed criteria for the critical elements of a theatre district. The City agreed to donate $200,000 if the Alliance could raise an equal amount. The District held its official ribbon-cutting and kick-off at the “Arts on Orange Open House and Arts Crawl” (November, 2000). Over 900 people attended this historical event. The funds were raised and matched by the City of Orlando. The initial goal was to create three new theaters and three art galleries within a specified cultural corridor, thus the Downtown Arts District boundaries were established. Several new theatres were subsidized including OVAL and Mad Cow. DAD continued to grow its board to develop their mission. The “LizArt” fundraiser was held and it was a tremendous success, raising over $250,000.00 for DAD.

In 2002, it became apparent that DAD’s continued growth and success would require them to separate from the Theatre Alliance and become their own 501[c] 3 nonprofit organization. DAD’s mission is to help cultural organizations move into Downtown by providing grants for rent subsidies or for facility improvements and to create cultural awareness by sponsoring events such as the very successful Third Thursdays and La Maschera di Avalon.